Monday, October 2, 2023

DCTA seeking feedback on proposed on-demand service

Photo courtesy of Denton County Transportation Authority

The Denton County Transportation Authority announced Monday that it is requesting public feedback on the agency’s proposed GoZone on-demand rideshare service that will replace most of the agency’s fixed-route service.

Earlier this month, DCTA’s Board of Directors approved the proposed service plan from River North Via, an on-demand service provider, after concluding that an on-demand service model would be the most advantageous service for both DCTA passengers and the agency overall, according to a DCTA news release.


In January 2021, DCTA’s Board of Directors awarded an on-demand service delivery contract to Via which allowed the agency to work with Via to develop a proposed service plan to take to the public for review and input. On April 7, DCTA’s Board of Directors approved the proposed GoZone service plan announced Monday. The proposed GoZone on-demand rideshare service will cover areas currently served by fixed route and on-demand zones. In some cases, the proposed service will extend beyond the agency’s current service structure.

“We are looking forward to the enhanced quality of service, increased service area and extended hours of service that have been proposed for GoZone service,” DCTA CEO Raymond Suarez said. “The proposed GoZone on-demand rideshare service will improve the rider experience, enhance service delivery and build our efficiency as a mobility provider.”

How GoZone Works

GoZone will operate similarly to DCTA’s current on-demand zones. Passengers will be asked to create an account on a new app where they’ll be able to purchase tickets for many of DCTA’s services, including GoZone, according to the news release.

Passengers who don’t have access to a smartphone can call the agency’s customer service team to book trips over the phone or visit the Downtown Denton Transit Center (DDTC) to purchase trips in person. Below is a snapshot of how the service works:

For more information on how GoZone works, visit

GoZone Promotional Fare

For the first six months of GoZone service, DCTA’s fare structure will be slightly modified to accommodate the removal of Connect Bus fixed route service and existing on-demand zones, and the addition of GoZone one-ride credits (based on the purchased ticket type). After six months, the DCTA staff and board of directors will reevaluate the fare system and make changes if needed.

DCTA GoZone Promotional Fare Matrix

Visit to give your input on the proposed GoZone fare structure.

Phased GoZone Launch Timeline

DCTA will carefully review all public feedback after the public engagement process ends on June 25 and work through considerations and implications to ensure all information is presented to the agency’s board of directors in July 2021. DCTA’s Board of Directors will review all public feedback and the Title VI analysis in conjunction with the final service plan to make their final decision.

Once the board formally adopts the proposed GoZone on-demand rideshare service plan, DCTA will launch GoZone in a phased approach as outlined below, according to DCTA:

Passengers can find more information about each of these phases and provide feedback at

Ways to Join the Conversation and Provide Feedback

Through June 25, individuals can provide feedback on DCTA’s proposed GoZone service plan and fare promotion at and at in-person events. On the GoZone microsite, individuals can view the full proposed GoZone service plan and fare promotion, participate in online forums, learn how the service works, provide feedback, receive input from DCTA staff and more.

In addition, individuals can visit the Hop on Board blog for tips on how to use the various GoZone microsite engagement tools such as:

If your organization would like a presentation during the public involvement process, contact Mary Worthington at [email protected] or 972-316-6121.

To learn more about DCTA’s proposed GoZone on-demand rideshare service and provide your feedback, visit

Mark Smith
Mark Smith
Mark Smith is the Digital Editor of The Cross Timbers Gazette.

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