Northlake Family EyeCare focuses on customer service

After a dozen years serving Denton County patients at her office in north Fort Worth, Dr. Anjonette Colvin is bringing quality eye care closer to home with a new Northlake location.

With so much growth in the I-35W corridor, plus much of her family still living in her hometown of Argyle, Colvin found the perfect spot to open Northlake Family EyeCare in the new retail center on FM 407 at 1500 Commons Circle.

“We have a lot of patients who are from that area who have to drive down to Heritage and a lot of patients from the west side of I-35W– like Argyle, Northlake, Justin and Rhome– who actually drive to see us, so it was a matter of serving our existing patients and creating new ones,” she said.

Like her current Heritage Family EyeCare facility, Northlake Family EyeCare will include an in-house lab with 600-800 frames and will feature in-house lens edging. It will offer contact lenses and glasses– and some vision therapy for patients age five and older. It also will provide urgent care for medical needs, such as pink-eye and glaucoma.

Colvin will spend Tuesdays and Thursdays at Northlake, while Dr. Emily Smith will help patients on Mondays, Wednesdays, Fridays and Saturdays. They will oversee five to six staff, including a retail and lab manager; all ready to provide quality service.

“Our rating on social media speak for itself,” Colvin said. “We’ve built a great reputation at Heritage based on our attention to detail, our attention to the patient’s needs. Most of our opticians are certified by the American Board of Opticianry. We bring a lot of education, a lot of experience that you’re not going to get at a retail setting.”

Colvin has been practicing since earning here optometry degree from The Ohio State University in 2000. She worked for a private practice in Dallas for two years, while building the clientele necessary to open her first location on Heritage Trace Parkway. She moved to North Beach Street in Fort Worth late in 2016.

“The magic of our practice– and why we do well– is basically our passion,” she said. “I’ve been in optics my whole life. There is an art to creating a great practice. It’s all about personality and how willing the owner or doctor is to ensure the patients are happy and their expectations are exceeded. I feel we go above and beyond. We kind of strive for a home run with every patient.”