Full speed ahead for boat dealer

Brian Sasser and David Humphrey at the new Texas MasterCraft showroom in Aubrey.

With the explosive growth in northern Denton and Collin counties, the owners of Texas MasterCraft took a leap of faith when deciding to relocate their watercraft location from Lewisville to Aubrey/Pilot Point, northeast of Denton.

Since opening the new location this March, the move has paid-off for partners Jimmy Harvell and Bartonville resident David S. Humphrey. Along with sales manager Brian Sasser, they have tapped into a customer base itching for what they offer.

“We wanted to be out here in the middle of the growth in this area and a lot of our customers are from this area,” said Sasser, a former member of the professional MasterCraft Pro Wakeboard Tour. “Plus, there are seven lakes within a 30-mile radius of the new dealership. So, from a servicing standpoint, it’s a convenient location for all North Texas boaters.”

“We believe there is a strong demand for this type of boat, but unfortunately, they would have to commute to Lewisville just to shop. We sold 50-percent of our total 2017 sales from Lewisville, within the first three-weeks of opening this new location.”

Jimmy and David opened a Texas Mastercraft sales and service dealership in September 2001 in Irving. A couple years later, it moved to their Fort Worth location adding a sales satellite showroom in Lewisville three years ago. The new location coincides with celebrating the 50-year anniversary of MasterCraft Boat Company.

The Aubrey/Pilot Point showroom specializes in a selection of high-quality new and used MasterCraft in-board boats, ranging in price from $70,000 to $200,000. The new location contains a full-service center, parts department and pro shop to take care of your boating needs. The service department also provides lake-call service.

“It’s important to us for our customers to have an enjoyable experience with their families and friends on the water,” said Sasser.

For more information, contact them at: www.texasmastercraft.com, or call 940-324-6015.

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