DCTA partners with Lyft to offer discount in Highland Village

The Denton County Transportation Authority  announced this week a new partnership with Lyft – the fastest growing on-demand transportation service in the United States – in an effort to provide more transit options for those traveling within Highland Village and north Lewisville.

As part of the program, those traveling within the specified Highland Village Lyft Zone will receive a $2 discount for Lyft rides, providing valuable mobility services around the community as well as first-mile-last-mile connections to transit, according to a DCTA news release.

This new partnership will replace DCTA’s existing partnership with Uber, so riders will now need to download the Lyft mobile app to access the discount. The new Lyft discount program specifics will remain similar to the agency’s existing discount program:

  • Service Hours – Monday through Friday from 5:30 a.m. to 7 p.m.
  • Lyft Zone – Highland Village and Northern Lewisville (same as the previous Uber Zone)
  • Rider Discount – Same $2 discount will now be applied to Lyft rides (discount applied to Lyft trips only – no additional discounts offered on any DCTA bus or train services)

“Providing innovative mobility solutions for riders – especially first and last-mile connections – is a major priority for DCTA,” said Jim Cline, DCTA president, in a prepared statement. “Our partnership with Lyft will help us continue to provide efficient transit options for the communities we serve.”

Below are specific instructions for riders to access the DCTA-sponsored $2 discount through the Lyft program for trips that start and/or end in the designated Highland Village Lyft Zone during service hours, according to the news release:

  • In the Lyft app, select “Promos.”
  • Enter the promo code RIDEDCTA2 to enroll in the discount program (this is the only time a user has to enter the code to enroll in the program).
  • Users can select “view coverage area” in the promotional section to see the designated Highland Village Lyft Zone.

The DCTA-sponsored $2 discount will be automatically applied to an eligible trip before it’s requested. In addition, the discount will be automatically applied every time a user takes an eligible trip within the program parameters.

“We’re proud to partner with the DCTA to enhance mobility and access to transit for residents and visitors to the Highland Village community,” said Paul Davis, Lyft’s transit partnership manager, in a prepared statement. “Lyft is committed to improving our communities by working with transit agencies to develop solutions that decouple mobility from car ownership.”

DCTA welcomes rider feedback via GORequest to optimize the program over time and will continue to provide alternative transit solutions for riders. For more information about DCTA’s new program with Lyft, click here.

Mark Smith
Mark Smith is the Digital Editor of The Cross Timbers Gazette.

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