Flower Mound residents give town good marks in survey

The results of the 2014 Citizen Survey are in, and residents ranked Flower Mound very favorably in numerous areas including town services, economic health, overall quality of life, and as a place to live and raise a family.

The Town conducted the 2014 Citizen Survey in April, with the assistance of the National Research Center.

“The Council truly appreciates all our residents’ feedback, which is valuable as we help guide Flower Mound’s future,” said Councilman Mark Wise. “We have been working diligently to add quality unique businesses that our residents desire as well as fund crucial projects such as road improvements, additional emergency equipment and staff, and new park features. We are all focused on keeping Flower Mound great, and adding to the list of reasons we chose this community as our home.”

Residents also gave the biggest approval increases to the topics of economic development; traffic flow; recreational and shopping opportunities; as well as land use, planning, and zoning since the 2011 Citizen Survey. When compared with ratings provided by residents of other similar communities, Flower Mound residents gave higher or much higher ratings to overall quality of life, their community as a place to live, raise children, and retire; overall feeling of safety; and overall economic health.

“The Town is making great strides in strengthening its overall economic health and residents are appreciating the increased shopping and dining opportunities,” said Flower Mound Town Manager Jimmy Stathatos. “It’s so important to keep tax dollars local, investing in the community so we are able to provide new features and enhanced services all residents can enjoy.”

During the next few years, residents identified priority areas for the Town to focus on including: the overall feeling of safety, town economic health, ease of travel, and quality of natural environment. All feedback may be used to monitor trends in residents’ opinions, measure government performance, benchmark service ratings, and make budgetary decisions.

Mailed to 1,200 randomly selected Flower Mound Households in April, the survey received a response rate of 35 percent, resulting in the receipt of 417 completed surveys. All data was mathematically weighted by gender, age, and housing tenure, and scientifically analyzed to produce statistically-significant results representing the entire community.

This year, the Town chose to use the organization’s standardized questionnaire, which provided the Town several new data points. Additionally, this was the first time the Town posted the survey online, for increased accessibility and responses. For more information about the survey, please visit www.flower-mound.com/citizensurvey.

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