Foodie Friday: Swirl Bakery

I’m so excited to feature one of my favorite local business owners today – Chris Norwood who owns Swirl Bakery on the corner of FM 1171 and FM 2499.

Chris has been in business in Flower Mound for 12 years this July and Swirl Bakery has been around since 2007.

I interviewed Chris this week to learn a little more about why he’s been in business for so long and what some of his favorite parts of owning a business in Flower Mound are.

First and foremost, Chris loves that over the years, his customers have become more than customers – they’ve become friends. And he values their loyalty and support of his business greatly.

I talked to a couple of his loyal customers while I was there this week to find out what they love about Swirl Bakery. I spoke with a teacher at Marcus High School who said she has been coming to Swirl Bakery for 8 years with her teacher friends and family. She mentioned that she loves the variety of choices she has at Swirl as a vegetarian.

I also talked to this couple who said that they have lunch at Swirl Bakery twice a week and “LOVE it!”

His staff is also like family to him and, on average, each member of his staff has been with him for 6 years. Chris takes pride in the quality of his staff – the chef, bakers and decorators are passionate about what they do and some even come to him with a degree in culinary arts.

Chris also takes pride in the variety of original recipes on his menu and in the fact that so many of his menu items are made from scratch – including their chicken salad, soups, cakes and brownies.

Being a local business owner, Chris is involved in the community as a Rotarian and provides special catering services for corporate meetings and luncheons. Chris caters luncheons to the Flower Mound Senior Center and donates food to various local clubs and charities.

Last Thanksgiving, he made 500 pies for his customers and donated between 75 and 100 pies to groups that help families in need. When I was there earlier this week, he was hosting a Liberty Elementary spirit night where some of the students were helping younger children decorate cookies and write Valentine notes to teachers of Liberty Elementary.

Swirl Bakery has had to overcome some challenges over the last 7 years, with the construction on FM 2499, enduring the downturns of the economy as well as the recent growth in local economic development bringing some big-name competitors to the area. But if you ask Chris why he’s chosen to stay in Flower Mound for so long it’s because “he loves it here and that’s why his family lives here.”

Now, what’s Jay Marks’ favorite thing about Swirl Bakery? It’s hands-down the tomato basil soup and eggs benedict. I’ve had both at a lot of places and I’m telling you, Chris makes the best in town.

But I’ve also appreciated getting to know Chris over the years and have loved supporting him and his business.

So, go check out Swirl Bakery! In fact, if you are one of the first 20 people to go to Swirl Bakery between 8am and 11am tomorrow morning, Saturday 2/15, and mention my “Foodie Friday” blog post, you will receive a free “All American Breakfast” consisting of scrambled eggs, bacon, potatoes and a mini scone.

Let’s all help to continue to support our local business owners. Let me know how great your next experience at Swirl Bakery is. And be sure to say hello to Chris while you’re there – tell him Jay Marks sent you!

Click here more for photos and restaurant reviews from Jay Marks.


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