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Holiday Shopping by the Numbers

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As you head out to deck the malls and stores of Denton County, here are a few facts from the International Council of Shopping Centers.

WHAT ARE THE TOP HOLIDAY SHOPPING DAYS?

1) Black Friday, November 28
2) Cyber Monday, December 1
3) Super Saturday, December 20
4) Christmas Eve, December 24

WHEN WILL CONSUMERS EXPECT TO COMPLETE THEIR HOLIDAY SHOPPING?

• Between Thanksgiving Day and Cyber Monday: 21%
• By the second week in December: 28%
• By the third week in December: 18%
• Weekend before Christmas or later: 17%
• December 21-23: 14%
• Christmas Eve, December 24: 2%

WHAT IS THE BIGGEST CONSIDERATION WHEN DETERMINING WHERE TO SHOP?

1) Value – 55.4%
2) Convenience – 24.8%
3) Broadest Selection – 8.9%
4) Shopping Experience – 6.9%
5) Return Policy – 4.0%

Holiday shoppers plan to spend an average of $676.90 this season. Over 40% of them plan to spend more than last year.

Where did you find the best bargains this holiday season? Tell us on our Facebook page.

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