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Biz Buzz: All signs point to continued success

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Phil Loftis combined education and hands-on experience, and created a company that has proved so popular and profitable that it has expanded to a second location.

Sigma Signs & Printing is designed to help companies achieve maximum advertising value for their buck, and Loftis said it is the fact that his company truly cares about its customers’ success that sets it apart from other printing companies.

“It’s the way that we treat our customers,” Loftis said. “We’ve had a lot of experience in terms of things to do and things not to do, and we try to treat our customers like family.

“If the customer walks out and knows in their heart that you genuinely care about how their business performs, and they know that you are trying to make their business successful and help it grow, they feel a lot better about coming here.”

Loftis graduated from UNT and worked at a print shop in Denton, where he became the store manager upon graduation.

Shortly thereafter, the Argyle man went to be a general manager for a sign franchise for another five years.

It was at that point, three years ago, that he decided to hang out his shingle and open up shop in Highland Village.

“Since that time, sales have been incredible,” Loftis said. “We have surpassed annual sales by the end of our first fiscal year, the sign franchise where I used to work with all of the corporate support they had. We did in three years what they did in seven, so we have really been blessed and blown the doors off the hinges in terms of doing very well very quickly.”

Sigma Signs & Printing is opening a second location in Flower Mound, and Loftis said it is a great situation all the way around.

“We are taking what was Mail Boxes & More, and turning them into a Sigma Signs & Printing,” Loftis said. “We are looking to expand in a couple of ways, and one of those ways is through franchising. We plan to offer some companies the opportunity to convert into a different type of franchise.

“With most franchises, you assume royalties and certain expenses that are involved, and we’re trying to conceptualize a slightly different model that is a lot less expensive to the potential business owner.”

The Mail Boxes & More where the new Sigma Signs & Printing store is located is at 3634 Long Prairie Road #108, and Store owner David Elliot, Loftis’ partner, wants his customers to understand that his store will still offer the same services it always has.

“We’re actually converting an existing store that has been there for more than 10 years,” Elliot said. “The re-branding effort is really to help people that are driving by and looking at our brand as a mail store and turning that upside down.

“In other words, our store is still going to offer all of the same services we have always offered, just under the new partnership and arrangement of Sigma Signs. We’re going to be offering the same services they do, and the services we always have.”

Elliot said that he wants his customers to understand that he and Loftis are not simply opening a new store, but trying to enhance an already establish and respected brand.

“We understand that our success come from our customers success,” Elliot said. “It’s a win win. In our business, customer service is even more important than other industries, and we want our customers to understand that we are attentive not only to what they are saying, but also in knowing exactly what they are trying to accomplish.”

Call Sigma Signs & Printing at 972-317-4467.

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