Sub shop raises funds for kids’ cancer research

Wipe Out Kids’ Cancer (WOKC) is joining forces with Jersey Mike’s Subs restaurants in Flower Mound and throughout the DFW area for the 2nd annual fundraising campaign to help raise awareness and funding for pediatric cancer research. 

The Month of Giving campaign will run now until March 27 and culminate with a citywide community fundraising day, Jersey Mike’s “Wipe Out Kids’ Cancer Day” on March 28.

Last year this campaign raised over $50,000 for Wipe Out Kids’ Cancer which was used to fund four pediatric cancer research trials in 2011 at Children’s Medical Center Dallas and Cook Children’s Medical Center Fort Worth. 

WOKC allocated the funds towards research trials investigating new treatment options for two types of childhood cancers, medulloblastoma and neuroblastoma.  

“We are so thankful for the support from Jersey Mike’s and the  DFW community in 2010 that allowed us to provide funding for these critical research initiatives that provide hope to pediatric cancer patients,” said Evelyn  Costolo, CEO for Wipe Out Kids’ Cancer.

“Every advancement in curing pediatric cancer has come through research but cancer is still the #1 cause of death by disease in American children.  We hope the DFW community will support the Month of Giving in an even bigger way this year and support our vision of a day when all children are living cancer free.”

During the March Month of Giving, all 14 DFW Jersey Mike’s restaurants will make a 25 cent donation to WOKC for each regular sub sold and a 50 cent donation for each giant sub sold. Special donation buckets will be available in each store so customers can offer their own contributions to WOKC. 

Customers that make a $5 donation will receive six specially branded Jersey Mike’s Silly Bandz and a coupon for a free chip and a drink.  One hundred percent of Silly Bandz sales will be donated to WOKC during the month.

On Monday, March 28, “Wipe Out Kids’ Cancer Day”, DFW residents will be invited to partner with Jersey Mike’s by making a difference with a minimum contribution of a dollar to WOKC in exchange for a free regular sub, although the hope is that customers will respond by giving even more.

Jersey Mike’s is located at 2701 Cross Timbers Rd. in Flower Mound.